Performance Indicators

Entrepreneurship

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Traditionally, direct marketing is an advertisement that is sent through the mail to a home or business. Telemarketing is an another channel used via phone call to ask for a direct purchase. E-marketing is a channel considered for any promotion conducted via the internet including search engine marketing, web site optimization, e-mail, applications (Apps) and social media. Direct mail is effective is it generate sales and provides consumers with an incentive to respond.

Promotion

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Explain the nature of direct marketing channels (SP)

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