Performance Indicators

Entrepreneurship

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First, public relations activities can be proactive and reactive. Proactive public relations initiates image building while reactive public relations is responding to negative or damaging information in the media. Public relations activities can include writing press releases to announce product/service information, holding press conferences, using social media, and generating publicity. Public relations can also come in the form of charitable events and/or community involvement.

Promotion
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Identify types of public relations activities (SP)