Performance Indicators

Hospitality and Tourism

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Buying behavior explains the purchase decisions that consumers make on a daily basis. As a business function, this means understanding what consumers buy, why a consumer has decided to make that purchase, when the purchase was made and from what distribution channel and how often the product or service is used. Buying behavior can be influenced by a variety of internal and external factors including perception of brand, competition, society and consumer research.

Marketing

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Explain factors that influence customer/client/business buying behavior (SP)

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