Performance Indicators

Hospitality and Tourism

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The types of promotion include advertising, personal selling, sales promotion and public relations. Some marketing professionals will also include direct marketing as a type while others still consider this a form of advertising. Advertising is a form of paid, nonpersonal promotion in which a company promotes an idea, good or service through a variety of media. Personal selling is any form of direct contact between a salesperson and customer to fulfill a customer's wants and needs. Sales Promotion includes all marketing activities other than advertising, public relations, and personal selling that are directed at a customer in an effort to increase sales. Public relations are promotional activities that are designed to create a good image with the public.

Promotion

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Explain the types of promotion (CS)

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