Performance Indicators

Hospitality and Tourism

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Marketing strategies identify a target market and marketing mix choices that a business will use. To do this, a business must understand the wants and needs of the consumer and objectives of the overall marketing plan for the product or service. The position that the business and/or product holds in the marketplace will determine the marketing strategy and focus on the advantages that the business and/or product has over the competition.

Market Planning

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Explain the use of marketing strategies in hospitality and tourism (SP)

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