Performance Indicators

Hospitality and Tourism

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Product extensions occur when a business puts its name on a variety of products, such as Marriott mattresses, bedding, robes, etc. Businesses use these extensions to leverage the awareness of an existing brand, to make a new product readily recognizable, to reach new customers, to keep a competitor from offering the product, and to refresh its image.

Product/Service Management

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Explain the nature of product extensions in the hospitality and tourism industry (SP)

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