Performance Indicators

Marketing

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To gather market research data, a business has a variety of options including primary and secondary data. Primary research gathers data for the first time for a specific product, service and/or business. Secondary research gathers data that has been previously collected for nonmarketing activity and is available for a business' use. Additionally, a company can use data gathered from customer loyalty plans, cookies in an online environment and data mining software.

Marketing-Information Management

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Describe options businesses use to obtain marketing-research data (SP)

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