Performance Indicators

Marketing

cached

The stage a product is in the product life cycle will often affect the marketing resources dedicated to its promotion. In the Introduction stage, a significant budget is allocated to educate consumers about the product and develop its branding. In the Growth stage, resources continue to be spent on branding and addressing price competition that will occur. In the Maturity stage, marketing strategy will shift to emphasizing competitive advantages and in the Decline stage, marketing decisions are formed around what will ultimately happen with the product. These include deleting the product from the marketplace, licensing, updating, discounting and regionalizing.

Product/Service Management

cached

Identify the impact of product life cycles on marketing decisions (SP)

DECA+ ACCEPTABLE USE POLICY
‍A DECA+ subscription is required for each DECA chapter wishing to access the resources within the DECA+ site. The login is to be used only by the chapter and its members, and the login cannot be shared beyond the chapter. Under no circumstances may any of the content, including but not limited to exams, scenarios or sample written entries, in whole or in part, or any item within be published or posted on any website. Under no circumstances may any of the content, including but not limited to exams, scenarios or sample written entries, in whole or in part, or any item within be shared or distributed beyond the specific DECA chapter that has purchased the subscription. Any chapter(s) which violates the DECA+ distribution and use policy will not be allowed to participate in the current school year’s chartered association conference or the International Career Development Conference. If any exams or scenarios are posted on a chapter or chartered association website in way outside of the distribution and use policy, the chartered association will not be eligible to purchase exams or receive scenarios from DECA Inc. for a period of one year for the first offense. Furthermore, further access to DECA+ by the chapter(s) in violation will be prohibited effective immediately for a period of no less than three years.