Performance Indicators

Marketing

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Channel members have the common goal of satisfying the customer. To make this happen, channel members must work together. Channel members can assist by making sure it is easy to place an order and deliver products quickly. As a distribution plan is developed for a product, other marketing activities are included. Promotion of a product is launched so that consumers are aware of the product and know where to find it and retailers set prices for what is available.

Channel Management

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Coordinate channel management with other marketing activities (SP)

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